Nonprofits: Should You Hire a Professional Writer for Your Fundraising?

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By: Lisa J. Lehr

If you’re a nonprofit—especially one with a small budget—you may be wondering if you can justify the expense of hiring a professional writer for your grant proposals and fundraising letters. The answer is…

Yes.

And I’m going to tell you why…and how.

Unless a staff member or volunteer in your organization is an accomplished writer, it’s not the best use of your limited resources (read: time and money) for you (or him or her) to be trying to wear a hat that doesn’t fit. Grant proposals and fundraising letters are highly specialized forms of writing that require special skill.

There are two main types of funding for nonprofits—donations from individuals and groups, and grants from foundations.

First, work on developing a donor base by appealing to those in your community and the wider world who share a passion for your organization’s cause.

A professional writer with a marketing background is the ideal person for this job. After all, a really effective fundraising letter is nothing more than a persuasive sales tool—one that sells a financial and often deeply personal investment in your cause. Strive to find a writer who has a marketing background and a passion for your mission, whether it be animals, children, education, the environment—whatever your worthy cause.

Then, explore grants available to your organization. Your staff member or volunteer can begin by identifying those foundations that fund your type of organization. The next step is to prepare well-written, technically correct proposals enabling you to be considered; this is where you can benefit from an independent grant writer.

Many nonprofits hire a full-time grant writer, an investment that is usually profitable, and therefore easily justifiable. A full-time grant writer has not only the writing skill but the ability to work under deadline pressure, the time, and the inclination—because that’s what a grant writer does.

Again, look for a writer who is passionate about your cause.

How will you pay the grant writer?

You may wonder if he or she can be paid from funds received. The answer is, in a word, no. This practice is unethical and, in many places, illegal. Grant writers should be paid for their time and effort by the hour or by the project, whether or not the funding is received. The grant writer’s fees usually must be paid from your organization’s other resources, such as donations, reserves, etc.

How much will hiring a grant writer cost? Fees for an individual grant writing assignment typically range from about $2,500 to $7,500, based on the complexity of the proposal and the amount of time needed to complete it (usually several weeks), not on the amount being requested. “Rush jobs” will generally demand a higher fee, as in any industry.

Consider it money well spent. It may well make the difference between funds received and funds not received.

Other considerations: besides being a good investment, hiring a writer can help you avoid legal trouble. (And that, ultimately, is a very good investment.) For example, charities sometimes “borrow” copyrighted material from print sources and websites without permission; even changing some of the content can constitute copyright infringement. A professional writer will be unlikely to have a problem with this because he or she will, first, be more familiar with copyright law, and second, be disinclined to do so because writing is what a writer does!

Maybe you could do the writing yourself. But why would you want to? If you’re not a writer, you should be spending your time on your primary job function, and leave the writing to a writer.