Ways To Get Your Website Off The Ground Right Now

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By: Mario Giordani

First, get a good domain name for under $9. Make sure your domain name is plain and simple, at least for your main site. No hyphens or names that are hard to remember. If possible, purchase an expired domain name. Google likes established domains for its ranking algorithm.

Most people like simple domain names. Then optimize your pages and run an HTML check on them to make sure syntax is correct. You can use NetMechanic for that or ACEHTML that has it own Internet syntax checker. Add good, renewable content via RSS. Here's an example page that uses RSS to keep its content fresh: putontop.com

When you keep your site’s content changing on a daily basis, Google will visit and index it more often, including sub-pages. If you are going to use RSS, be sure to use .PHP and no Java Script inclusions. The search engines don't seem to read the java script-based content. PHP inclusions are best.

Next here's a list of what you do to get started:

Put website URL on all printed materials

Multiple domain names covering common variations of business name and type of service or product the business sells.

Add URL to email and newsgroup signatures

Put URL on business uniforms

Give promotional items with the website URL

Put URL in all business press releases

Put URL on company vehicles

Regularly add good content to a website

Add a discussion forum

Submit website to the major search engines

Use pay-per-click search engines to get keyword targeted traffic

Put coupons on website

Link exchange with complementary websites

Add interactive features to your website, such as online surveys

Invest in traffic monitoring software to help study where traffic is coming from.

Submit written reviews of your website to print media such as magazines

Include URL in any classified advertising

This should help you with basic website promotion. There are many more things you can do.